Source (original article): https://www.porsche-design.com/gb/en/about-us/
Professor Ferdinand Alexander Porsche created the Porsche 911 in 1963, one of the most iconic designs of our time. Following his vision to extend the design principles of the Porsche 911 beyond the boundaries of the automobile, he founded Porsche Design in 1972.
A Philosophy that folllows the Zeitgeista
Optimize function. Reduce the form right down to the essentials. Overcome the familiar to continually discover new and exceptional solutions. A vision that founder Professor Ferdinand Alexander Porsche already realized with the creation of the legendary Porsche 911. And a maxim that Porsche Design has consistently followed since 1972.
Professor Ferdinand Alexander Porsche had a passion at a young age
The unique characteristics of the brand can be traced back to the founder of the company, his personality and his story: the eldest of Dorothea and Ferry Porsche’s four sons, he was born on December 11, 1935, and spent a lot of time as a child in his grandfather’s design offices and development facilities in Stuttgart. In 1943 the family moved to Austria and Prof. Ferdinand Alexander Porsche attended school in Zell am See.
Professor Ferdinand Alexander Porsche became a designer in the company
After the family returned to Stuttgart, Ferry Porsche founded the sports car manufacturer Porsche from his father’s design office. Ferdinand Alexander joined the family business as a designer in 1958. His first major challenge was to design what would later become the Porsche 911. During this time he honed his sense for technology, materials and especially purism in design.
A new start
At the beginning of the 1970s, the company underwent a transformation. Porsche became a public company and the family members withdrew from the operating side of the business. Ferdinand Alexander Porsche retained his seat on the supervisory board but was forced by new rules to tive up his job as chief designer. In 1972, driven more by a creative urge than a profitable business idea, he founded Porsche Design Stuttgart.
Watches instead of automobiles
An initial boost came from the Porsche company itself which was looking for a suitable gift for long standing employees. They ordered a watch with a guaranteed purchase volume of 20 per year. Ferdinand Alexandre and his small team focused on things he himself found interesting: in addition to watches, the company has also made glasses, pipes and writing utensils. Everything it has designed stands out the ordinary.
Exceptional Design in the truest sense
Porsche Design follows a clear design philosophy: optimize function. Reduce the form right down to the essentials. Overcome the familiar to continually discover new and exceptional solutions. This results in unique and eye-catching designs that have won multiple awards for form and function.
Form and function in perfect harmony
Porsche Design follows a clear design philosophy. Optimize function. Reduce the form right down to the essentials. Overcome the familiar to continually discover new and exceptional solutions.
“If you analyze the function of an object, its form often becomes obvious. ” Professor Ferdinand Alexander Porsche
The concept of Professor Ferdinand Alexander Porsche is behind Porsche Design brand and all its products. Everyone knows that the Porsche Design brand manufactures clothes, watches, pens, shoes, among other luxury products. But it was in 2016 that the brand launched its first project in the luxury real estate sector, with the delivery of the Porsche Design Tower, in the elegant neighborhood of Sunny Isles Beach. The luxury oceanfront building has a cylindrical shape, maximizing the view from every room of the unit. The building offers owners a high-tech car elevator that allow them to park their fancy cars inside the unit. Every unit has a private pool with a barbecue area in the balcony. It is the perfect concept of a House in the Sky.
About AMG International Realty
AMG International Realty is a full-service luxury brokerage firm in Florida. If you are interested in buying, renting or selling a unit at Porsche Design Tower, please give us a call today: +1 (305) 318 6968 (Heloisa Arazi).