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Branded Residences are on the rise in the world, especially in Florida. This luxury segment of the world real estate market has grown considerably in the last 20 years and the trend continues. The largest concentration of Branded Condos is in the United States. Miami has recently gained prominence with residential towers associated with brands such as Porsche Design, Armani, Waldorf Astoria and other world-renowned brands. Buying a unit in a branded condominium, in addition to bringing prestige to the buyer, can also be a promising investment, as brands bring with them a premium. Keep reading and be aware of some reasons why brande residences in Floria are great investments.
1 – Branded Residences are safer investments
There is a consensus in the global real estate market that developments associated with big brands bring greater security to the investor. In fact, having a strong name attached to the investment is an important asset. The property will remain in constant maintenance and updating, following strict quality standards inherent to the brand. The condominium administration must be attentive to these procedures, under constant supervision by international departments linked to the brand, so as not to let the project deviate from the concept initially proposed to clients.
As an example, the Porsche Design Tower condominium in Sunny Isles Beach maintains the very high quality standards associated with the German brand. The services and amenities offered by the condominium are exclusive and revolutionary. There is even a car lift that allows the owner to park inside the apartment, making it a house in the sky.
Brands of large hotel chains are also highly demanded by investors, as they have experience in 5-star services and in the management of reservations, making rent management more practical, if this is the objective of the investment (buying to obtain income with rent).
A recent example of a hotel brand entering the Florida real estate market is the Waldorf Astoria tower in Downtown. It will be the tallest tower in the south of Manhattan and will bring all the concept and prestige of the traditional and glamorous New York hotel.
2 – Award for prestige and exclusivity
Investors looking to purchase a unit in branded luxury condominiums pay an average premium of 31% off the normal value of a similar property. Buying a unit in a branded development brings prestige by association. Having an apartment at Porsche Tower or Armani Residences is something unique and exclusive, which ends up keeping your investment always valued.
3 – Ease of selling
Association with a well-known brand makes selling easier as there is no need for so much marketing effort. A brand behind says everything about the enterprise. In addition, branded residences usually already have a pool of interested buyers. While the development is exclusive and limited to a few units, the number of buyers is greater, making the investment’s liquidity attractive to international investors.
4 – Branded Residences bring Luxury Lifestyle
In luxury branded condos in Florida the lifestyle is close to an experience you might see only in a high-end hotel. You are not just buying a second home. You are buying a lifestyle that offers unmatched services and amenities that are consistent around the globe.
Interested in learning more about Branded Residences in Florida?
AMG International Realty is a full-service luxury brokerage firm in Florida. If you are interested in buying, renting or selling a branded unit in Miami or Orlando, please give us a call today or let’s chat now via WhatsApp: +1 (305) 318 6968 (Heloisa Arazi).